![]() ![]() The channel has been steadily growing over the last decade, but this growth was fast-tracked by the pandemic as consumers avoided visiting outlets. APAC and regions and Western Europe registered the highest interest in online shopping, with the Americas following behind ^. In the global make-up market, eRetail is forecast to be the largest distribution channel in terms of value sales in 2021. According to Snapchat, 93% of its users have shown interest in using AR filters for shopping, and the company’s users engage with its AR features more than six billion times a day*. Furthermore, with rising interest in online shopping, the introduction of technology-powered methods to visualize products or trying them on virtually is crucial, especially for younger generations. ![]() The shoppable AR lenses are catalogue-powered, allowing users to switch through virtual make-up looks with a selection of various products and brands, linked directly to a company’s product catalogue.Ĭonsumers are wary of touching or using product testers in outlets due to hygiene concerns amid the pandemic. ![]() Snapchat, a multimedia instant messaging platform, launched an augmented reality (AR) shoppable filter in January 2022 for two beauty companies- Ulta Beauty and MAC Cosmetics. Snapchat’s AR shopping experience is targeting consumers as well as companies. ![]()
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